You've seen those viral Facebook and YouTube videos that are passed around more than Mom's mashed potatoes at Thanksgiving. Chewbacca mask mom. Children interrupting the BBC interview. Guilty dog videos. Mostly for entertainment purposes only.
But then I saw this little clip from a BBC Earth Video about a Japanese Puffer Fish. I first viewed it to marvel about the beauty of nature. But then it got me thinking about what we marketers have to do to attract customers.
For many of the small to mid-size business owners that I have come to know, Marketing is a "when I can squeeze it in" enterprise. They have limited budgets. Limited time. And usually no staffers dedicated to "attracting the prospects."
In fact, many of them do not have a written plan at all of what they want and need to do to drum up attention and new business. (And if it's not written down, experts say it's a DREAM and not a PLAN. Most never come true. Life just gets in the way.)
Now enters the puffer fish in this video. He spends a full week working 24 hours a day crafting his marketing masterpiece... working out his plan to snag a mate. A tiny fish invests a week.
So what are you doing to snag your next customers? To keep the ones you have?
I'm not suggesting you work 24 hours a day for a week. But how much of your week are you dedicating to fill your pipeline? To write that plan. Launch it. Make new connections. Attract the kind of customers you'll have for life.
And if you can't finagle an hour a two per week to do it yourself, hire a pro to do it for you, just as you would hire a contractor or plumber if you needed something done right.
Isn't the growth of your business worth it?
Enjoy the video: https://www.youtube.com/watch?v=p1PID91sEW8
Wishing you swimmingly fabulous marketing...
P.S. If you need help, drop me a line. That's what I do to help other suppliers and distributors attract new business... for less than you might think. <WINK>
Mary Ellen Sokalski
Diva of Direct Marketing.