Do you know that feeling right after a makeover? How sensational you feel after your stylist finishes a great new haircut? Or how rejuvenated you feel after a facial or massage? Or the vibrancy in your step after a relaxing manicure or pedicure?
Feels pretty darned good, huh?
That’s how your brand feels, too, when you give it a makeover. A fresh face. New look. Crisp new graphics. Look-at-me images. Sharp, short pops of copy.
So how often should you update your brand in digital media? Well, it depends, experts say. But here are some frameworks:
OK, but why change?
So, I want to do it, but I’m busy. How CAN I be sure to get it done?
…And then you have time for more decadent makeovers – personal ones!
To your next amazing makeover…
P.S. HELP! I just updated my website after 3 years, and I would love to know what you think. So go to the top and surf around. Then let me know your comments here. Thanks! www.scarletmarketeer.com
Mary Ellen Sokalski
Diva of Direct Marketing.