Oh, and make a name for himself in his field. Virally.
And so Eugene Romanovsky thought "out of the box." Used his own medium - special effects in movies - to show what his car could, and could not do. Dodge dinosaurs. Survive sandstorms. Swim with sharks. Catapault through space.
Some of the visuals were dazzling. Some humorous. Some techy. Some just downright cool. He took a very un-sexy car, and made it purr like Jessica Rabbit. In under 2 minutes.
So, what can we learn from that? Two things...
1. "Info-tainment" WORKS. (That's the art of informing and entertaining at the same time.) It's what our new audiences want today from media, and now marketing.
2. A real creative branding professional can do amazing things to romance your product or service. Position them in ways that you've probably never thought of before. Because that's what they DO. (Just as a great nurse HEALS, a superb teacher INSPIRES, a skilled craftsperson BUILDS.) Provide the direction, then let them go.
And your 1996 Suzuki can get over 2 million hits, too. And counting.
Press the button below to view his video. Enjoy!
P.S. Stick around for the very end. You have to catch his tagline. Hilarious. http://bit.ly/2qOhnJJ