Do you know that feeling right after a makeover? How sensational you feel after your stylist finishes a great new haircut? Or how rejuvenated you feel after a facial or massage? Or the vibrancy in your step after a relaxing manicure or pedicure?
Feels pretty darned good, huh?
That’s how your brand feels, too, when you give it a makeover. A fresh face. New look. Crisp new graphics. Look-at-me images. Sharp, short pops of copy.
So how often should you update your brand in digital media? Well, it depends, experts say. But here are some frameworks:
OK, but why change?
So, I want to do it, but I’m busy. How CAN I be sure to get it done?
…And then you have time for more decadent makeovers – personal ones!
To your next amazing makeover…
P.S. HELP! I just updated my website after 3 years, and I would love to know what you think. So go to the top and surf around. Then let me know your comments here. Thanks! www.scarletmarketeer.com
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Mary Ellen Sokalski
Diva of Direct Marketing.