Unconventionally. Boldly. We eat our soft pretzels with mustard. Our favorite convenient stores are called "Wawa", named after a wild goose. Our national treasure is a cracked bell. Our New Year's parade costumes are, well, covered in sequins and feathers. This place has a big city feel with a small town attitude. Brotherly love with enormous passion.
And although I am not normally a football fan (I am a pro-Philly fan,) I abandoned my laptop to watch the victory parade on TV, live. Through cheers, chuckles and tears, I savored the joy erupting from the fans, coaches and players. It was a soul-filling experience. But as with most events for me, the marketer eventually emerges.
And with that marketing hat on, I noticed several things that really stood out. People, actually. People who made an impact on me - and the crowd - in different ways.
Boy, did he stand out. Not simply because he was dressed more outlandishly than anyone else, or in Philadelphia Mummery, but that he seemed to be having more fun than everyone else. Kelce was one of the first players to step OFF the parade bus en route, dance and chant with fans, ride police bikes and crowd surf with the fans, all without losing the turban. Even the Philadelphia Police Department tweeted he was having the most parade fun of anybody.
But the highlight was... Kelce's gut-wrenchingly fan-reveling speech that fueled the entire crowd at the end of the ceremony. His unexpected 4-minute rant about his Underdog colleagues riveted and riled the audience as one of the best speeches in Philadelphia history. (A speech that Coach Pederson later said would probably lead to the city erecting another Rocky statue dedicated to him.) It was that good. His speech is below.
"I think the big thing is don't be afraid to fail," Foles said. "Failure is a part of life. That's a part of building character and growing. Without failure, who would you be? I wouldn't be up here if I hadn't fallen thousands of times. Made mistakes. We all are human, we all have weaknesses, and I think throughout this, just being able to share that and be transparent. I know when I listen to people speak and they share their weaknesses, I'm listening. Because I can resonate."
"So I'm not perfect. I'm not Superman. I might be in the NFL, and we might have just won the Super Bowl, but, hey, we still have daily struggles, I still have daily struggles. So that's where my faith comes in, that's where my family comes in. I think when you look at a struggle in your life, just know that's just an opportunity for your character to grow. And that's really just been the message. Simple. If something's going on in your life and you're struggling? Embrace it. Because you're growing."
Now THAT's standing out. The Superbowl MVP sharing his human frailty and encouraging us all to embrace failure.
Show it off. Be unique. Stand out. Wear that tiara if you want to (I do... around the house! Ha ha!) And be a long-remembered influence for good. (AKA the greatest self promotion EVER.)
Brotherly and sisterly love to you all...
(From South Philly)